Market Research

In today’s highly fragmented ever changing media landscape, market research is more pertinent than ever.  It is crucial to know specifically, who your customer is and what your organization can do to fulfill their needs.   It is critical to make sure your marketing efforts and business model are reflective of what is desired by consumers who purchase your products and/or services.

Passantino Andersen is an expert in making sure you have all the necessary data to make sound business decisions on behalf of your organization.  We use a variety of qualitative and quantitative analyses to make sure you have the necessary data to successfully market your products and services.

Our Services include:

-          Qualitative and quantitative studies, industry analysis and media analysis

-          Focus Groups

-          In Depth Interviews

-          Secret Shoppers

-          Message Testing

-          Product Testing

-          Media Analysis

-          Product Analysis

-          Competitive Analysis

-          Identifying Market Trends

-          Development of Pilot Programs

-          SWOT Analysis